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WE Blue Ridge Denim

Commissioned in 2008 to initially create 2 concept directions for the Blue Ridge Denim collections. From that the final concept would be developed and implemented onto all external and internal garment labelling / POS / Shelf strips / Feeler cards and Size charts. Clean, Simple, linear and bold information. The use of colour coding to differentiate between the genders (mens womens and kids) and styles. All model images courtesy of We Fashion. ...