Create a branding concept to be used on apparel and online marketing for the world-first ‘Outrun The Sun’ trail challenge.
Two relay teams of trail runners, race against nature and attempt to ‘Outrun The Sun’. The athletes were challenged to circumnavigate Mont Blanc starting at sunrise and finishing before sunset.

Outrun The Sun video http://outrunthesun.asics.com/en

Images courtesy of ASICS Europe.