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SlowleeSlowlee Brand Identity

SlowleeSlowlee is derived from the Swahili expression “pole pole”, which means slowly slowly. The SlowleeSlowlee philosophy is to take life step-by-step, to gradually build, to understand that the journey takes time, and at the same time to understand that the only thing we have is time.

The company approached me to create an identity for the product and ideas that capture/promote daily digital detox. A house style that should be timeless, appeal to many ages, gender-neutral and sophisticated with a touch of whimsy. Communicates consciousness across all labeling and packaging items created through the use of sustainable materials.